Privacy Policy

Privacy & Security


We utilise up-to-date technology to ensure that all your personal and credit card details are fully protected and remain completely confidential. This website uses security protocol called SSL (Secure Sockets Layer) to establish encrypted links between a web server and a browser to communicate online. The usage of SSL technology on Reciprocal’s website ensures that all data transmitted between our website server and browser remains encrypted. All confidential payment detail is handled via the MyGate payment gateway “My Virtual” (Voted best payment gateway in Africa 2016). “My Virtual” also uses SSL encryption and “3D Secure” to provide you with a complete, secure solution for making payments online. MyGate also ensures the Web Site complies with the highly regulated security around PCI DSS.


We undertake to respect your privacy. Please be assured that we will never pass on your details to third party organisations and that your personal details are held securely and in strict confidence, in accordance with the PoPI Act. This Privacy Policy covers our collection, use and disclosure of information that we collect through our Web Site, our Facebook site, Pinterest site, Twitter account, Instagram account and any other social media or new media platform which Reciprocal may make use of from time to time. The use of information collected through our service shall be limited to the purpose of providing you, the wine enthusiast, with the best possible service from Reciprocal. Primary information collected will cover basic demographics such as age (important in terms of the law), geographic location, time of use and user page preferences. You will not receive unsolicited communication, be it via email, Newsletters, Twitter, Facebook, Pinterest, Instagram or any other social media platform without your express permission. Reciprocal may ask you to provide personally identifiable information, such as your name, job title, company information, contact details, and additional information as needed to provide a service. We limit our requests for personal information to that which we believe is necessary to achieve our stated objectives. This information may be gathered when you visit the Web Site to:
  • Subscribe to the company newsletter
  • Submit an enquiry
  • Provide feedback in an online survey
  • Request product or service information
  • Register for an event
  • We may also collect non-personal information such as IP address, choice of web-browser and demographic data.
Reciprocal uses your personally identifiable information collected on the Web Site primarily for the following purposes:
  • To deliver requested goods, services or information
  • To provide notices regarding goods or services that may interest you
  • To improve the content and general administration of the Web Site
  • To deliver services, such as newsletters, events, training or software you request or purchase
  • To alert you to product updates, special offers, updated information and new products and services from Reciprocal
  • To forward promotional material from third parties
  • To ensure the Web Site is relevant to your needs
  • To help us create and publish content most relevant to you
  • To allow you access to restricted areas of the Web Site as appropriate
  • To contact you in response to enquiry forms and resume submissions
When opting in to receive correspondence from Reciprocal, you consent to receiving marketing communications from us electronically in accordance with our privacy policy. These include but are not limited to newsletters, promotional mailers, invitations to exclusive events, etc.

Use of Non-Personal Information

Non-personal information may be used to:
  • Analyse and develop marketing strategy
  • Determine how you found out about us
  • Determine your interests regarding our products and services
  • Improve the Web Site based upon user data
Reciprocal may share non-personal information with third parties.

Google Analytics

We use Google Analytics to analyse anonymous (i.e. it does not identify you as an individual) trends and statistics. This information is held by us and Google Analytics and will not be passed on to third parties, save for processing (e.g. data storage).

Use of Cookies

Reciprocal may use "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about Web Site activity, but generally does not permit us to identify you personally. A cookie can be explained as an Internet User's Identification Card. The use of cookies is now standard operating procedure for most Web Sites. Cookies are not computer programs, and cannot read other information saved on your hard drive. They cannot be used to disseminate viruses, or obtain a user's email address, etc. They only contain and transfer to the Web Site as much information as the users themselves have disclosed to that Web Site. The use of cookies and other tracking technologies allows us to improve the Web Site and your online experience and to help us discover potential problems and resolve them more quickly. We may also analyse information that does not contain personal information for trends and statistics. Most web browsers can be configured to disable cookies, or to notify you before accepting a cookie. If you choose not to allow cookies some parts of the Web Site may not work properly, or you may be required to re-enter some personal details (such as login ID and password), to gain access to restricted parts of the Web Site. Please note that cookies are computer-specific, so if you log on to any site from a different computer or from your mobile, the cookie settings on that computer/mobile will apply. For more information about cookies, please visit

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site. Reciprocal reserves the right to transfer personal information to third parties as part of any corporate reorganisation process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets. Reciprocal does not otherwise sell, rent, share or disclose your personal information to any third parties.

Intellectual Property

In transacting with Reciprocal, you acknowledge Reciprocal's Intellectual Property and proprietary rights in respect of agencies, patents, know-how, copyrights, trade names, domain names, slogans, labels affixed by us to the products, trademarks, service marks, logos, word marks and design marks that we use in connection with our business, products and services. You further undertake that you will not do anything which infringes such rights.

Jurisdiction & Right to Amend

The materials on this Web Site are directed primarily at consumers who access this Web Site from South Africa. Those who choose to access this site from beyond South Africa's borders are responsible for compliance with the laws applicable to the jurisdiction in which they are operating, as well as the laws of the Republic of South Africa. Any contract between us, whether for use of the Web Site or in relation to the purchase of products or services through the site will be governed by the laws of the Republic of South Africa. In transacting through this Web Site all parties agree to the jurisdiction of South African Courts (South Gauteng Division). Any contract will be communicated in English. Reciprocal reserves the right to amend these terms and conditions from time to time. Any revisions will be posted on the Web Site and we encourage you to review these terms and conditions regularly for any changes. Your continued use of the Web Site will be subject to the terms and conditions in effect at the time of use.

Come and find us at:

Administrative Office:

1 Rockridge Road

+27 11 482 9178